Motivational Poster Thread (warning content)

If you had gone to a La Crosse store to buy some kerosene for your lantern at that time, Danforth’s Non-Explosive Petroleum Fluid would have been one of your choices. Its packaging declared that the fluid "gives a whiter, larger and more brilliant light," and "is the poor man’s blessing" due to its low price.

But it turned out that, while not technically "explosive," the lamp oil would spontaneously ignite at room temperature without provocation.

More at Lantern - WE.2010.1.654 | La Crosse County Historical Society (pastperfectonline.com)

On the eastern edge of Girard Cemetery, you'll find an unusual headstone featuring a 148-year-old consumer tip, of sorts. And talk about tragic irony.
The epitaph reads:
"In memory of Ellen Shannon, age 26 years, who was fatally burned Mar. 21, 1870 by the explosion of a lamp filled with R.E. Danforth's non explosive burning fluid."
The fire occurred at Shannon's workplace, the Girard Hotel, which still stands on the northeast corner of Rice Avenue and East Main Street.
Head (stone) scratcher (goerie.com)