Mosby He’s Not Wrong: My Very First Negative Review

I am pretty stingy with my money. Outside of certain items, I am very much a minimalist by preference, so I tend to think about things in depth before buying them, debating whether I need them, and how much I need them. This is even more so the case with training classes I take.

One of the due diligence steps I take, when considering any purchase, is looking for reviews of the product. Obviously, I look for positive reviews, but equally important to me, I look for negative reviews. You see, when I find something that no one, ever, has anything negative to say about, it makes me suspicious. Especially in the world of for-profit Internet search engines, where I know manufacturers and sellers can pay to have negative reviews of their products buried in the ether.

One of the things I have done, on a reasonably regular basis, is look for negative reviews of my classes and books. I haven’t been able to find any, and it bothered me, because someone, SOMEWHERE, had to have had a shitty experience in my classes (even if they were just bitching about the weather or range facilities—which have been pretty damned austere at times…), or thought my books sucked. I’ve never been able to find one.

Then, the other day, I noticed a comment on the blog, that was a negative review. AWESOME! And—to be clear—I am extremely grateful for this reader, even if my response below makes it sound otherwise.

“I am in the curious position where I won (for free) a copy of Forging the Hero in hard copy. It was a fascinating read, and about 3/4 was solid information. I would pay about $20 for it. Truthfully it’s entertainment. As are amateur radio, gardening or gunsmithing books. Sure, there could/will be a scenario where these skills allow me to survive, but in early 2018 as I write this, all of the above come out of my “hobby” budget.

Back to the book. There weren’t any secrets, but a good deal of research backs up the conclusions (as it should). It’s really a comprehensive explanation and perspective. You can inexpensively read/listen to material by Jack Donovan and others and arrive at a similar perspective on “modern tribalism” (if that’s a term).

I’d recommend it to a friend, but at a time when nearly any published work from human history is available on Kindle for < $20, there is some sticker shock. You’d think it was a university text book on communist gender studies given the price tag.

Thanks for the writing the book, and if you are badly offended by my opinions, then best of luck during the “post-industrial” era.”



Here’s the thing: He’s not wrong…sort of.

First, let’s talk about ebooks. For awhile, we offered the ebook version of Forging the Hero as part of a package, when buying the hard copy. I detest ebooks anyway (although, I do have a Kindle), but the real problem with ebooks, from an author’s perspective, is intellectual property theft. There is at least one pirated copy of Forging the Hero floating around on the Internet. Ironically, it is, or was, hosted on a White Nationalist site, according to the source who informed me about it. There isn’t shit I can do about that now, because it simply is out there. That’s not the end of the world, but it is a pretty fucked up deal for a dude to spend the effort and time to write a fucking book, only to have people steal the proceeds of his effort. So, I’m not going to make it EASIER for people to do that. So, yes. My book is more expensive than some of the others that are tangentially related to its subject matter.



Let’s parse the rest of the review though.

You can inexpensively read/listen to material by Jack Donovan and others and arrive at a similar perspective on “modern tribalism”

This is interesting, coming from someone who allegedly read my book. Perhaps he didn’t notice that Jack wrote the fucking Foreword of the book, and mentioned that it is a more hands-on approach to the theory and philosophy he discusses in his work? But, hey, that’s cool. There ARE a lot of dudes writing on the subject, from a variety of angles, currently. You SHOULD read their books. You should damned sure read Jack’s books. What you won’t typically get from them, that you do get from FTH, is the annotated research notes that go along with it, supporting the arguments and positions. Maybe you don’t want, or need those. In that case, then no, you shouldn’t spend $40 on a textbook (which, as Pastor Joe Fox, of Viking Preparedness pointed out in a video recently, is exactly what my books are.).



Truthfully it’s entertainment. As are amateur radio, gardening or gunsmithing books. Sure, there could/will be a scenario where these skills allow me to survive, but in early 2018 as I write this, all of the above come out of my “hobby” budget.

This is the crux of the reviewer’s statement, and it also the absolute, most truthful aspect of his review. For many people—see my article on Craftsmanship in Preparedness—this IS a hobby. It’s an entertaining hobby, that allows overweight, middle-aged, middle-class, adult men to play dress-up in multicam, and pretend to be stone-cold mankilling JSOC Jedi warriors, fighting off roving bands of pillaging Communist Jihadists. In that case, the reviewer is ABSOLUTELY CORRECT!!! Spending $40 for a book, that is going to tell you that you are approaching your hobby from the wrong angle, is ABSOLUTELY a stupid fucking idea.

I don’t approach preparedness as a hobby. Students who have been in classes, and some readers who are actually friends and acquaintances in meatspace can regale you with stories of how “not a hobby” this is for me. I recognize that it is not a matter of “could/will.” Like the perspective presented in my books, I—and my wife and children and the rest of the inner circle of my tribe—recognize that this is not some potential future calamity we are facing. Just like I discussed, in nauseating detail in Forging the Hero, we are already living in the “ShadowRun Cyber-Punk Dystopian Future.”

If you are serious—rather than a hobbyist suffering from the middle-class myopia that “this isn’t REALLY going to get any worse. It has to get better”—I am going to lay claim that my books are absolutely worth the price I charge for them. If you are a hobbyist—whether self-admitted, like the reviewer, or not—then no, you shouldn’t buy my books. They ARE expensive, and the work required to put the concepts and skills described in them is WAY more effort than you are going to put into a hobby.



Thanks for the writing the book, and if you are badly offended by my opinions, then best of luck during the “post-industrial” era.”



I’m not offended, at all. I am surprised it took so long for someone to write even this negative of a review of the book. I am grateful, because it actually kills two birds with one stone. It helps discourage the hobbyists from spending money that they will feel would be better spent elsewhere, on some piece of MOLLE/PALS capable gear, no doubt, and because it means there is FINALLY at least one negative review of something I have produced, so people like me don’t get the idea that I am paying Google to bury negative search results.

The reality is, my books ARE expensive. They could be cheaper. If I decided to let someone like Lulu (who does the printing these days) handle the distribution side of things as well, I could charge less. As it is though, handling that side of things, even though it costs more for the buyer, meaning I sell less, allows me to pay the teenage kid of a clan member to handle the sorting and packaging on my end, contributing to the current and future strength of my clan and community. That is a sacrificial trade-off I am willing to make.

As far as the final clause in the sentence, that was obviously intended as a final parting insult? I am doing particularly well in the post-industrial period. My family is housed in a good home. My clan is well-fed, thanks to the valiant farming efforts of my wife, and the winter weather seems to have finally broke, so I can get shit done.

Sincerely, to the reviewer, you have my thanks.

To readers, again, he’s not wrong. If you view preparedness as one of your hobbies, you should definitely, DEFINITELY not buy my books. And, you DAMNED SURE don’t want to take one of my classes, if that is the case. They are even harder than reading the books.

Continue reading...