For those who never saw any of the Burma Shave signs, here is a quick lesson in roadside advertising history from 1926 until 1963. Before there were interstates, when everyone drove the old 2 lane roads, Burma Shave signs would be posted all over the countryside in farmers' fields. They were small red signs with white letters. (Orange and black was an early alternative, but was abandoned in favor of red and white.) They were spaced about 100 feet apart, so you could read them easily without taking your eyes off the road for too long. The last sign was always the Burma Shave logo. I remember Dad reading from similar signs along the highway, and after the last one, which could have been hawking anything from farm fresh vegetables to a church revival, he'd say "Burma Shave." I may have seen an original sign or two while standing on the seat in the VW bus, or crawling around on top of the camping gear in the '61 Willy's, but I was more interested in looking for horses and cows when I was little. DON'T STICK YOUR ELBOW OUT SO FAR IT MAY GO HOME IN ANOTHER CAR. Burma Shave TRAINS DON'T WANDER ALL OVER THE MAP 'CAUSE NOBODY SITS IN THE ENGINEER'S LAP. Burma Shave SHE KISSED THE HAIRBRUSH BY MISTAKE SHE THOUGHT IT WAS HER HUSBAND JAKE. Burma Shave DON'T LOSE YOUR HEAD TO GAIN A MINUTE YOU NEED YOUR HEAD YOUR BRAINS ARE IN IT. Burma Shave DROVE TOO LONG DRIVER SNOOZING WHAT HAPPENED NEXT IS NOT AMUSING. Burma Shave BROTHER SPEEDER LET'S REHEARSE ALL TOGETHER GOOD MORNING, NURSE. Burma Shave CAUTIOUS RIDER TO HER RECKLESS DEAR LET'S HAVE LESS BULL AND A LITTLE MORE STEER. Burma Shave SPEED WAS HIGH WEATHER WAS NOT TIRES WERE THIN X MARKS THE SPOT. Burma Shave THE MIDNIGHT RIDE OF PAUL FOR BEER LED TO A WARMER HEMISPHERE. Burma Shave AROUND THE CURVE LICKETY-SPLIT BEAUTIFUL CAR WASN'T IT? Burma Shave NO MATTER THE PRICE NO MATTER HOW NEW THE BEST SAFETY DEVICE IN THE CAR IS YOU. Burma Shave A GUY WHO DRIVES A CAR WIDE OPEN IS NOT THINKING' HE'S JUST HOPING Burma Shave AT INTERSECTIONS LOOK EACH WAY A HARP SOUNDS NICE BUT IT'S HARD TO PLAY. Burma Shave BOTH HANDS ON THE WHEEL EYES ON THE ROAD THAT'S THE SKILLFUL DRIVER'S CODE. Burma Shave THE ONE WHO DRIVES WHEN HE'S BEEN DRINKING DEPENDS ON YOU TO DO HIS THINKING. Burma Shave CAR IN DITCH DRIVER IN TREE THE MOON WAS FULL AND SO WAS HE. Burma Shave PASSING SCHOOL ZONE TAKE IT SLOW LET OUR LITTLE SHAVERS GROW. Burma Shave Do these bring back any old memories?
Way before my time but at least I now know where one of the most effective advertising tools for our markets originated. Thanks.
Burma-Shave Jingles burma-shave.org/jingles/ Here you will find the complete text of the original Burma-Shave jingles, as archived in Frank Rowsome Jr.'s book The Verse by the Side of the Road.
Lived along HWY 52 in Minn as a kid, very busy 2 lane road. Dad had signs on fence along road and they would come along every so often and change them, Put on with hog rings if I remember right, and the man doing it would let us look thru the signs and pick out the new one. High point of the day for an eight year old. Hard to believe now that 52 is a busy 4 lane road with most cars doing about 70, but in the 1940's when we took milk to town in Model A pickup, we seldom went over 40 and the signs were within 15 feet of the road. Plenty of time and easy to read.
Only remember one. "Within this vale of toil and sin A man's head grows bald But not his chin Burma Shave. I remember this as a Burma Shave jingle, but it looks too long.
Now that you mention it , seems I do remember a few of those out on the country roads .. couldn't recite one of them now tho ,,,
I might have known some boys who mixed these signs up, or removed the 2nd and next to last one to confuse folks. ....... but of course I don't remember names ..... me do this? of course not, I was an alter boy and also sang in the church choir.
Yea, remember the Family Road trips from Seattle Wa, to Saltlake City, & back, ever summer, both on the Northern Route, and Southern Route.... AlaskaChick also made those trips with her family, only stopping at Twinn Falls, where her Grandparents on both sides lived... Now, we make those same trips when visiting the Flatlands, along those same Routes, and visit the same locations for Gas, Food and overnight stops... Lots of memories, along the way... Bruma Shave signs were a staple for us, as well as the License Plate Game, and SlugBug...
This was before my time! I do remember a few stretches in Montana, Wyoming, and the Dakotas with signs like you guys describe! There was also a stretch on Ol' 66 through Arizona that still had old signs like these, but I don't know if any are still out there!
They were along US 40 (a.k.a. The National Road) into the late 1960s. Also along US 19 before they put I-79 in...same time frame.
Now it's possible to mill groves in the roadway so you hear music if you're going the speed limit. Maybe the groves could be milled to recite Burma-shave jungles also, or even religious verse.