So, is the difference between a poop burger and a shit sandwich just a matter of which condiments you use?
Read the article. Rat urine, mouse turds, newspapers, not so different than what we get now. Don't believe it? Look up the federal guidelines for the amounts allowable NOW. How to eat shit sandwich: Bite, chew, swallow. Do not nibble.
It's so we will think the heavily processed carb and fat they want us to eat will seem so much better, so shut up and eat your heat lamp aged Big Mac and smile big while you wash it down with synthetically flavored and sweetened soft drinks...